In an age of economic and political turmoil, hospitality executives must plan for business conditions one, five, or ten years ahead, and sometimes longer. But how can anyone anticipate events such as the global economic collapse of 2008? In Hospitality 2015: The Future of Hospitality and Travel two futurists and a hospitality educator offer a primer of business forecasting, then apply their methods to predict the future of sectors from restaurants to tourism, airlines to meetings and expositions. These are must-have skills and information for anyone pursuing a hospitality career in the 21st century. Contents Practical Prophecy for Beginners The World Economy: Today's Pain is Tomorrow's Gain "Bang! You're Dead!" Hospitality in the Age of Terror Tourism Trends: If This is Tuesday, It Must be Kuala Lumpur Medical Tourism: If This is Wednesday, It Must be My Hip Replacement Away on Business: The MICE Market Water, Water Everywhere: The Cruise Holiday Clipped Wings: Troubled Times for the Airlines Tasty Trends for the Restaurant Industry The Past is Prologue
